How Far Would You Go?

Delites rice snacks test consumers perseverance all for a free sample and of course a few giggles. Shoppers were asked to queue up for ridiculously long periods of time, even when there was no one standing ahead of them, to get a bag of Fantastic Delites Curls.

After making folks wait and then navigate a winding maze at an outdoor mall, ice rink and getting consumers all wet and wild in a pond, Delites has proven as it has many times before, consumers will go pretty far for a tasty freebie.

I wonder what challenges they’ll come up with next..

www.digitaltoni.wordpress.com

Advertisements

Creative Campaign for Lego

Lego art - digitaltoni

It’s a truly creative community cinderella story, in late 2013 Italian designer Marco Sodano received global praise for his creative pixelation of famous paintings remade with Legos.

Catching the eye of the playful brand, Lego commissioned Sodano along with Hong Kong based agency Geometry Global, to produce a new gallery featuring additional iconic works.

Simply called “campaign for Lego”, the four official executions have now become a global guessing game, arising the question; how well do you know your art..?

Fun right, well it sure does beat the old ones..

www.digitaltoni.wordpress.com


Coca-Cola: The Social Media Guard


Sure we’re all guilty of checking Facebook, Instagram, Twitter a little too much, but Coca-Cola seems to have found the solution in it’s impressive new invention, the ‘Social Media Guard’.

Shaped like a pet cone, the Social Media Guard pulls people’s attention away from their smart phones and I’m told, cures those pesty social media addictions.

Okay so it’s all a bit of fun, in essence it’s a doggy cone with a Coca-Cola squiggle, but the message is a relevant one.

The Social Media Guard takes the “social” out of media and puts it back into your life.

The takeaway from the commercial, I guess, is that enjoying an ice cold Coca-Cola will put you back into the moment and makes it a little less easier to tweet about Grumpy Cat whilst kicking ass on Candy Crush.

Be honest, could you do with one of these…?

www.digitaltoni.wordpress.com

The Family Breakfast Project

digitaltoni

Cheerios have partnered with The Family Dinner Project to introduce The Family Breakfast Project.

In favour of bringing back traditional family dining, The Family Breakfast Project encourages families to rise, shine and dine together.

The Cheerios site hosts all the tips families need to follow the program, providing a series of conversation starters, advice and themes, even coupons for your second box free.

So if you fancy an easier, more fun and meaningful morning why not download the Cherrios 7 Day Guide today & participate with your family.

Join in the coversation at #FamilyLove

www.digitaltoni.wordpress.com

Selfie

“Selfie”, the word of 2013, but what does it mean?

Dove as part of it’s growing Real Beauty campaign sort to undercover the truth that lies beneath these personal snapshots.

The beauty company looks at a group of teenage girls and the ways we all alter our imagery to establish the perfect, seemingly “natural,” reflection of ourselves.

Watch as the group create a new type of selfie – one that celebrates their unique beauty.

[youtube http://www.youtube.com/watch?v=BFkm1Hg4dTI]

Dove so beautifully continues to inspire women to redefine beauty. Join the conversation on Twitter at #BeautyIs.

www.digitaltoni.wordpress.com

 

 

Mo Farah fronts Quorn Mince campaign

Quorn has a new 2014 brand ambassador, Olympic double Gold medal winner Mo Farah.

Long distance runner, Farah was revealed as the new face of the brand yesterday for New Year, featuring in a new advertising campaign and sharing tips to Quorn fans on their Facebook page.

A healthy protein source, Quorn is a must for kick start New Year dieters and a personal favourite of mine also.

dtsign

Have you heard? Christmas’ has been cancelled!

The icecaps are melting, and Santa’s very home is in danger.

Greenpeace UK have partnered with Mr. Carson from our very own Downton Abbey to send us an important message this Christmas.

How can you help? Simply add your name alongside thousands of others to the Save the Arctic campaign & maybe just maybe Santy will be jolly good to you this Christmas.

http://www.savethearctic.org/

dtpeachcrop

Frozen Cinema

Sometimes, marketing has to get real, this is one of those times. Every winter the life of a homeless person becomes tougher than ever, taking to the streets and enduring freezing cold temperature’s. Is this something you think about? Perhaps not. Well, a German non-profit agency fiftyfifty brought that experience to some unlucky few by transforming a cosy cinema in Germany into the freezing environment that thousands of homeless people experience everyday.

Warmth and shelter, two very basic rights.

dtpeachcrop

Nike Run Like Me

Nike Japan combined Facebook with Nike+ and real world running for what they called “a social running experiment”. Runner, Joseph Tame looking dashing left, is one of the famous runners of the Tokyo Marathon, every year he runs with his unique running style and costume. Joseph would run 10 meters every time the campaign’s Facebook Like button was pressed. Nike+ GPS was used to track each run along the way.  In 30 days, Joseph ran an unbelievable 42,000 meters and proved that the Nike LunarGlide+ 4 really does make you run longer.

Catch the video below to see how it worked!

dtpeachcrop

Finding Your Way to Oz

In collaboration with Disney, Google has launched its latest Chrome Experiment “Find Your Way To Oz” and it’s certainly catching some attention. Putting you in the driving seat, this crazy-cool experience extends the world of Disney’s new feature film “Oz The Great and Powerful” to your browser. Don’t be fooled though, it’s not all yellow brick roads.

Find-your-way-to-OZ

Check out a sneak peak here:

Enjoy the ride folks,

dtpeachcrop

Jell-O to Cheer Up San Francisco

Do not fear San Francisco, Jell-O is here! Soon after the Baltimore’s Super Bowl win Jell-O sent out hundreds of its wobbly stuff San Fran’s way. Due to sky fall in five locations on Tuesday the 5th (02/2013), check out the website for your sneak peak of your local (or not so local) drop points.. yum!

digitaltoni.wordpress.com-puddingdropThanks for reading,

dtpeachcrop

Justin’s Nut Money

Now, now this is a tasteful blog..

Ever heard of Justin Gold? No? Well If you haven’t already then it won’t be too long until you do I’m sure. Justin is the CEO & Founder of Boulder based ‘Justin’s Nut Butter‘ and you better believe the guy makes a whole load of the yummy spreads.

Funded from a Local Producer Loan to get his business going, Justin is wanting to give a little something back. Teaming with creative sparks Cause and FX: A Creative Workshop focusing on Justin’s Micro Loan a Month Fund, this partnership has resulted in a nice little motion graphic sequence, telling Justin’s nutty story.

Thanks for reading kiddas,

dtpeachcrop

Explorer wants Children of the 90’s

Children of the 90’s, do you remember all the awesome things from your youth? Was Internet Explorer one of them? No? That’s OK. It was there amid the slap bracelets and the hippos that were so hungry they were hungry, hungry. Microsoft wants you to remember that time with delight and nostalgia, and cringe a little, too—a cringe that says, “My god, did I really waste my youth playing pogs?” Yes. Yes, you did. Unless you weren’t even cool enough for pogs, like me. Either way, you grew up and grew past all that. And Internet Explorer would like you to know that it did, too. I miss when trolls were nothing more than fluffy-haired dolls.

Via AdFreak

dtpeachcrop

Introducing.. Cadbury Dairy Milk with OREO

Wow, I have a few questions regarding this latest arrival..

First, why has this taken so long?!

Second, WHERE CAN I BUY IT?

Okay, so maybe Chocolate Week has sent me a little loopy, but I sure am hyped about this little beauty.

Kraft Foods the owner of both Cadburys Dairy Milk & Oreo have combined the two to create.. wait for it.. Cadbury Dairy Milk with Oreo.. had no idea did you?!

Available from the 8th of October, the combination “introduces a unique and playful tablet containing a creamy filling with crunchy pieces of Oreo cookie, coated in Cadbury Dairy Milk milk chocolate. With both the Oreo and Cadbury Dairy Milk currently in growth the new product aims to boost sales for treat occasions”.

I would however state that although Cadburys have supposedly been pushing the product to 3 million consumers online, I had to find out from the boyfriend, that.. what can I say knows me VERY well.

Now if this isn’t the perfect way to celebrate Chocolate Week then heck I don’t know what it would take!

 

 

 

Nestlé Will Find You!

Now then, didn’t think you would find a GPS in your KitKat now did you?!

Nestlé’s latest “We Will Find You” campaign at first sounds like some creepy paedophile, but give it a minute &  you will see theres some potential here..

Six Nestlé chocolate bars in the U.K. have been equipped with GPS trackers that when opened, send a signal to the Nestlé prize team who WILL, track you down & give you £10,000.

KitKat’s anyone?!

Coca Cola Frenzy!

To celebrate London 2012, Coca Cola is offering Great Britain a free Coca-Cola & what a way to get noticed and I can only assume be hit in the face, than building a giant Coca Cola machine in London!

You can grab your free can on Monday the 3rd of September here, it might not be a £1m jackpot but it’s the thought that counts.

Create Your Own Buff Bod Song

Wieden + Kennedy & agency B-Reel have created the ultimate interactive music kit, making muscles sing. In a special Vimeo execution they hooked up Terry Crews buff bod to an array of ludicrous instruments. Use your keyboard and play that body.

Go on, play it here. You can even save your personal mix into your own Vimeo account, which is a pretty clever way to spread the tune of Old Spice and of course Terry’s muscles.

Fill Your Fridge.. At Gatwick

Supermarket giant Tesco has come up with a rather clever idea for those food concious travellers to ensure that you won’t come back to an empty fridge!

Huge electronic ‘fridges’ allow customers to scroll through 80 products using your smart phone, scan the products, order & get them delivered whenever you like.

So chip chop people, when your next at Gatwick make sure you order those fridge essentials. So all you have to worry about when you get back is locking in that beach tan!

Some Pretty Smelly Marketing

Listerine took no hostages in its latest campaign, insulting the noses of pedestrians in Hong Kong this week.

Revisiting the old school methods of marketing Listerine gave a flipbook to those passing by which featured a beautiful girl sending a kiss your way however you might not be so tempted after your hit with a wifty onion smell.

Yep & this is why we all need to use mouthwash folks, although one has to wonder how many onions it actually takes to fend someone off? either way I don’t intend to try it.

Super Crunchy Cereal

Crunchy Nut thinks that YOUR cereal is boring & lucky for us there here to save the day!

Dreamed up by Leo Burnett for Kellogg’s Crunchy Nut cereal, the zealous masked faux superhero features in new ads for the brand as he prances around NYC in all his masculine glory.

I don’t know about you but If I’m expecting to meet a ‘superhero’ he better look a damn sight hotter in a pair of latex.