Traffic Light in Lisbon Has Everybody Dancing

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No one likes to wait at the red light. It’s boring to stare at the red hand or a motionless red figure for minutes at a time. Pedestrians would rather subvert it, run over a crossing and expose themselves to an easily avoidable danger.

Smart, mini electric cars manufacturer, decided to change the context around the street crossing experience. To make crossing the street more fun – and safer – Smart came up with an endearing dancing red light figure.

As a result, people started paying attention, motionless, which is exactly the point of the red light. The solution was simple, human, and smart, true to the company’s name.

This activation is part of Smart’s new campaign, #WhatAreYouFor, featuring all sorts of urban joy ideas aimed at making “life in the city, easier, brighter and more carefree.”

Would this make you stop, look & listen?

Check it out.

www.digitaltoni.wordpress.com

Via Adverblog

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Coca-Cola: The Social Media Guard


Sure we’re all guilty of checking Facebook, Instagram, Twitter a little too much, but Coca-Cola seems to have found the solution in it’s impressive new invention, the ‘Social Media Guard’.

Shaped like a pet cone, the Social Media Guard pulls people’s attention away from their smart phones and I’m told, cures those pesty social media addictions.

Okay so it’s all a bit of fun, in essence it’s a doggy cone with a Coca-Cola squiggle, but the message is a relevant one.

The Social Media Guard takes the “social” out of media and puts it back into your life.

The takeaway from the commercial, I guess, is that enjoying an ice cold Coca-Cola will put you back into the moment and makes it a little less easier to tweet about Grumpy Cat whilst kicking ass on Candy Crush.

Be honest, could you do with one of these…?

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Pretty Peerrrfect Potatoes!

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“Our tasty potatoes last longer in the sack…stop smiling we know what you’re thinking” is just one of many tongue in cheek headlines created by ad agency Aesop for fast growing potato brand GreenVale Farm Fresh. The TV ad uses witty humour to project the down-to-earth and charismatic personality of the brand.

Featuring two animated potatoes chatting to each other, yes that’s right, the advertising campaign takes place in an imaginary home inside the GreenVale potato bag. The chat swiftly escalates into a witty tongue twister with the two characters agreeing that they are “pretty peerrrfect potatoes, picked and packed in paper.”

[youtube http://www.youtube.com/watch?v=hNcUihFYrdc]

Leon Mundey, Head of Marketing for GreenVale, said: “We believe that this ad, which is really good fun but also communicates our key messages of taste and freshness, will deliver a real step change in consumer awareness and growth for the brand.”

It’s great to see a brand have a little fun, you can bag your packet of spuds in Tesco stores and online at Ocado.

www.digitaltoni.wordpress.com

The Family Breakfast Project

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Cheerios have partnered with The Family Dinner Project to introduce The Family Breakfast Project.

In favour of bringing back traditional family dining, The Family Breakfast Project encourages families to rise, shine and dine together.

The Cheerios site hosts all the tips families need to follow the program, providing a series of conversation starters, advice and themes, even coupons for your second box free.

So if you fancy an easier, more fun and meaningful morning why not download the Cherrios 7 Day Guide today & participate with your family.

Join in the coversation at #FamilyLove

www.digitaltoni.wordpress.com

Mo Farah fronts Quorn Mince campaign

Quorn has a new 2014 brand ambassador, Olympic double Gold medal winner Mo Farah.

Long distance runner, Farah was revealed as the new face of the brand yesterday for New Year, featuring in a new advertising campaign and sharing tips to Quorn fans on their Facebook page.

A healthy protein source, Quorn is a must for kick start New Year dieters and a personal favourite of mine also.

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YouTube top 10 ads 2013

Another year another set of fantastic ads, lets take a look at the UK round up:

10) Sony – “Sound, Vision, Colour, Detail”

9) FIFA 14 – “We Are FIFA 14”

8) Pepsi MAX – “Bus Levitation with Dynamo”

7) PlayStation – “See It First At E3 Teaser”

6) Honda – “Hands”

5) O2 – “Be More Dog”

4) Dove – “Real Beauty Sketches”

3) Three – “The Pony”

2) John Lewis – “The Bear and The Hare”

1) Evian – “baby&me”

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Evian baby ad crowned most popular on YouTube 2013

Evian’s “baby & me” advert has been named most popular in 2013 according to YouTube, beating off Dove’s “Beauty Sketches” and Internet Explorer’s “Child of the 90s“.

Clocking over 67 million views and counting, the ad features Evian’s trademark babies, a set of curious big kids and yes some questionable dancing.

How sweet!

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The Cookie Engineer

Wieden + Kennedy are simply the masters of creating innovative and damn right crazy characters, perhaps you remember After Mustafa from the Old Spice commercials or the muscles in the brown speedo for Southern Comfort, now make way for David Neevel (a.k.a the cookie engineer).

Portlandia David Neevel actually built a machine to strategically separate the cream from the classic OREO cookie. No jokes folks, this is science.

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Best Bus Stop EVER!

If you haven’t considered taking the bus lately, you should think again. This charming stunt at a bus stop proves that using your phone can make your life a lot more exciting.

Mobile tech company Qualcomm were the clever minds behind this fun video. Find out what it’s all about on their Facebook page here.

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Finding Your Way to Oz

In collaboration with Disney, Google has launched its latest Chrome Experiment “Find Your Way To Oz” and it’s certainly catching some attention. Putting you in the driving seat, this crazy-cool experience extends the world of Disney’s new feature film “Oz The Great and Powerful” to your browser. Don’t be fooled though, it’s not all yellow brick roads.

Find-your-way-to-OZ

Check out a sneak peak here:

Enjoy the ride folks,

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Explorer wants Children of the 90’s

Children of the 90’s, do you remember all the awesome things from your youth? Was Internet Explorer one of them? No? That’s OK. It was there amid the slap bracelets and the hippos that were so hungry they were hungry, hungry. Microsoft wants you to remember that time with delight and nostalgia, and cringe a little, too—a cringe that says, “My god, did I really waste my youth playing pogs?” Yes. Yes, you did. Unless you weren’t even cool enough for pogs, like me. Either way, you grew up and grew past all that. And Internet Explorer would like you to know that it did, too. I miss when trolls were nothing more than fluffy-haired dolls.

Via AdFreak

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Introducing.. Cadbury Dairy Milk with OREO

Wow, I have a few questions regarding this latest arrival..

First, why has this taken so long?!

Second, WHERE CAN I BUY IT?

Okay, so maybe Chocolate Week has sent me a little loopy, but I sure am hyped about this little beauty.

Kraft Foods the owner of both Cadburys Dairy Milk & Oreo have combined the two to create.. wait for it.. Cadbury Dairy Milk with Oreo.. had no idea did you?!

Available from the 8th of October, the combination “introduces a unique and playful tablet containing a creamy filling with crunchy pieces of Oreo cookie, coated in Cadbury Dairy Milk milk chocolate. With both the Oreo and Cadbury Dairy Milk currently in growth the new product aims to boost sales for treat occasions”.

I would however state that although Cadburys have supposedly been pushing the product to 3 million consumers online, I had to find out from the boyfriend, that.. what can I say knows me VERY well.

Now if this isn’t the perfect way to celebrate Chocolate Week then heck I don’t know what it would take!

 

 

 

Nestlé Will Find You!

Now then, didn’t think you would find a GPS in your KitKat now did you?!

Nestlé’s latest “We Will Find You” campaign at first sounds like some creepy paedophile, but give it a minute &  you will see theres some potential here..

Six Nestlé chocolate bars in the U.K. have been equipped with GPS trackers that when opened, send a signal to the Nestlé prize team who WILL, track you down & give you £10,000.

KitKat’s anyone?!

Call The Beauty Police

Beauty company Benefit is beloved not only for it’s quality products but for its 60’s swing on conventional beauty & their latest ad certainly doesn’t call for the Barbie girl to promote their latest range.

Calling beauty police Sarah Colonna, busting unassuming pedestrians in the street for beauty infractions & makeup crimes.

“Are you Lady Gaga?”.. “Well what’s up with your face?”

Fancy Some Sweat Flavoured Skittles..

Who is this advert aimed at..? Seriously.

All I know is that this does not make me want to rush to the corner shop for a “taste of the rainbow”.

Infight Giggles

Now I know where not a bunch of 13 year old school girls but you can’t help but get a good giggle out of Durex’s latest stunt.

The pre-flight safety demonstration for the first time included a few additional tips for those planning an holiday with plenty of fun…

Giggity.

Create Your Own Buff Bod Song

Wieden + Kennedy & agency B-Reel have created the ultimate interactive music kit, making muscles sing. In a special Vimeo execution they hooked up Terry Crews buff bod to an array of ludicrous instruments. Use your keyboard and play that body.

Go on, play it here. You can even save your personal mix into your own Vimeo account, which is a pretty clever way to spread the tune of Old Spice and of course Terry’s muscles.

Katy Perry Really Likes Those Popchips..

Oh Katy, why must you put us through this?

You’ve got it folks Katy Perry is the new face for PopChips, following the iconic footsteps of sex on legs Ashton Kutcher & P. Diddy (or whatever his name is nowadays). Looking ever so flamboyant as we would of course expect!

We can’t deny though she looks like she’s having a whole lot of camera fun here & not to be a pessimist the vibrant use of colour and tongue & check approach is actually pretty cute!

But lets me serious if Katy Perry eats PopChips she wouldn’t be paper thin, either that or they have gone straight to her t*ts.

Beetle vs Shark?

We see an incredible amount of product integration for cars from blockbusters hits to candy but the latest from VW is slightly less subtle.  As an official sponsor of the 25th anniversary of shark week on the Discovery Channel they didn’t buy a big fancy cake or a jaws like statue no, they’ve built an underwater shark cage in the shape of the new beetle.

I’m not quite sure what the connection between the new beetle and Discovery’s shark week is but still if your going to sponsor a program do it right ay VW?!

Some Pretty Smelly Marketing

Listerine took no hostages in its latest campaign, insulting the noses of pedestrians in Hong Kong this week.

Revisiting the old school methods of marketing Listerine gave a flipbook to those passing by which featured a beautiful girl sending a kiss your way however you might not be so tempted after your hit with a wifty onion smell.

Yep & this is why we all need to use mouthwash folks, although one has to wonder how many onions it actually takes to fend someone off? either way I don’t intend to try it.