Coca-Cola: The Social Media Guard


Sure we’re all guilty of checking Facebook, Instagram, Twitter a little too much, but Coca-Cola seems to have found the solution in it’s impressive new invention, the ‘Social Media Guard’.

Shaped like a pet cone, the Social Media Guard pulls people’s attention away from their smart phones and I’m told, cures those pesty social media addictions.

Okay so it’s all a bit of fun, in essence it’s a doggy cone with a Coca-Cola squiggle, but the message is a relevant one.

The Social Media Guard takes the “social” out of media and puts it back into your life.

The takeaway from the commercial, I guess, is that enjoying an ice cold Coca-Cola will put you back into the moment and makes it a little less easier to tweet about Grumpy Cat whilst kicking ass on Candy Crush.

Be honest, could you do with one of these…?

www.digitaltoni.wordpress.com

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Pretty Peerrrfect Potatoes!

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“Our tasty potatoes last longer in the sack…stop smiling we know what you’re thinking” is just one of many tongue in cheek headlines created by ad agency Aesop for fast growing potato brand GreenVale Farm Fresh. The TV ad uses witty humour to project the down-to-earth and charismatic personality of the brand.

Featuring two animated potatoes chatting to each other, yes that’s right, the advertising campaign takes place in an imaginary home inside the GreenVale potato bag. The chat swiftly escalates into a witty tongue twister with the two characters agreeing that they are “pretty peerrrfect potatoes, picked and packed in paper.”

[youtube http://www.youtube.com/watch?v=hNcUihFYrdc]

Leon Mundey, Head of Marketing for GreenVale, said: “We believe that this ad, which is really good fun but also communicates our key messages of taste and freshness, will deliver a real step change in consumer awareness and growth for the brand.”

It’s great to see a brand have a little fun, you can bag your packet of spuds in Tesco stores and online at Ocado.

www.digitaltoni.wordpress.com

Evian baby ad crowned most popular on YouTube 2013

Evian’s “baby & me” advert has been named most popular in 2013 according to YouTube, beating off Dove’s “Beauty Sketches” and Internet Explorer’s “Child of the 90s“.

Clocking over 67 million views and counting, the ad features Evian’s trademark babies, a set of curious big kids and yes some questionable dancing.

How sweet!

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Have you heard? Christmas’ has been cancelled!

The icecaps are melting, and Santa’s very home is in danger.

Greenpeace UK have partnered with Mr. Carson from our very own Downton Abbey to send us an important message this Christmas.

How can you help? Simply add your name alongside thousands of others to the Save the Arctic campaign & maybe just maybe Santy will be jolly good to you this Christmas.

http://www.savethearctic.org/

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Best Bus Stop EVER!

If you haven’t considered taking the bus lately, you should think again. This charming stunt at a bus stop proves that using your phone can make your life a lot more exciting.

Mobile tech company Qualcomm were the clever minds behind this fun video. Find out what it’s all about on their Facebook page here.

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Finding Your Way to Oz

In collaboration with Disney, Google has launched its latest Chrome Experiment “Find Your Way To Oz” and it’s certainly catching some attention. Putting you in the driving seat, this crazy-cool experience extends the world of Disney’s new feature film “Oz The Great and Powerful” to your browser. Don’t be fooled though, it’s not all yellow brick roads.

Find-your-way-to-OZ

Check out a sneak peak here:

Enjoy the ride folks,

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Explorer wants Children of the 90’s

Children of the 90’s, do you remember all the awesome things from your youth? Was Internet Explorer one of them? No? That’s OK. It was there amid the slap bracelets and the hippos that were so hungry they were hungry, hungry. Microsoft wants you to remember that time with delight and nostalgia, and cringe a little, too—a cringe that says, “My god, did I really waste my youth playing pogs?” Yes. Yes, you did. Unless you weren’t even cool enough for pogs, like me. Either way, you grew up and grew past all that. And Internet Explorer would like you to know that it did, too. I miss when trolls were nothing more than fluffy-haired dolls.

Via AdFreak

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Create Your Own Buff Bod Song

Wieden + Kennedy & agency B-Reel have created the ultimate interactive music kit, making muscles sing. In a special Vimeo execution they hooked up Terry Crews buff bod to an array of ludicrous instruments. Use your keyboard and play that body.

Go on, play it here. You can even save your personal mix into your own Vimeo account, which is a pretty clever way to spread the tune of Old Spice and of course Terry’s muscles.

Fill Your Fridge.. At Gatwick

Supermarket giant Tesco has come up with a rather clever idea for those food concious travellers to ensure that you won’t come back to an empty fridge!

Huge electronic ‘fridges’ allow customers to scroll through 80 products using your smart phone, scan the products, order & get them delivered whenever you like.

So chip chop people, when your next at Gatwick make sure you order those fridge essentials. So all you have to worry about when you get back is locking in that beach tan!

Film Making Turns Sweet

Most defiantly one of the most tummy rumbling filmed recipes I’ve ever seen!

Now I know that this isn’t a cooking blog & in actual fact non of you really want to cook a plum cake but the filmmaking alone makes this video quite credible (or so that’s my excuse). French filmmaker Thomas Blanchard made a tantalising job here.. & I don’t know about you but I think dessert tonight calls for something hot, sweet & scrummy!

Top 20 Ads Watched On YouTube

Heres a nice little round-up courtesy of Adfreak of the top 20 adverts ever watched on YouTube.

& a little heads up you might actually be suprised as to who’s up there..

Enjoy,

Who Fancies A Sprite Shower?!

Fancy a Sprite shower?

anyone.. anyone?!?!

Sprite took to the beach in Rio to set up it’s very own ‘Sprite Shower’, the same style & look of the typical drink machine you find practically anywhere except this time your the cup!

& well nobody on the video looks too sticky so I’m sure game!

‘Like’ the video here & a Sprite shower could be coming to a beach near YOU!

Although that said not sure Sprite would be too happy about coming to Scarborough anytime soon :(

Smart Car Turns Facebook Gallery Into Flipbook

Nowadays, whenever a brand has a great idea for using Facebook, one thing often seems to get in the way: Facebook.

Today’s case in point is Smart Car’s “Tag Your Own Adventure”, which uses a Facebook photo gallery to tell an interactive story about an alien invasion. Simply scroll through the photos like a flipbook to watch the stop motion adventure.

However, the smart idea doesn’t go without it’s hiccups, load screens between the images occur for first time viewers which really breaks the flow of the flipbook in which Smart Car realised a nice awkward statement: “For the smoothest ride, run through the album twice.”  WOW.

Technical issues aside this still remains a good idea so check it out! :)

Smart Car Flipbook

Cloudspotting Internship Day 17!

Hi Everyone :)

It’s the last week now of my internship at Leeds and it will be very bizzare to do things like SLEEP AGAIN?! (:

But so far this week I’ve done a few different things.. on Monday I wrote a blog post for then called ‘The Evolution of the Internet’ which is currently being looked over before hopefully getting publishing (: Created a Powerpoint presentation for a Cloudspotting client & today I created the graphics for that blog post and wait for it…

I MADE SMILEYS x)

Don’t laugh they are AWESOME!

 

 

 

I made them for one of their clients, which was actually really rather fun (: nice to go back to the comfort zone of basic Photoshop!Not sure what tomorrow has in store but I certainly won’t turn down more smiley faces!!

Thanks for reading,

Bella Meets The Ghetto

Remember the classic days of hand drawn animation, idealistic fairy times & Disney magic..?

There gone.

Yep, that’s right! All this ponsy boy meets girl princess stories are on the down.. and on the up?! take the piss Disney raps.. and if I was to publish any on my blog it’s sure as hell going to be this one!

Well worth those 5 minuets I promise

Think I might have to rake through the old VCR tapes tonight! :)

Pixar’s 22 Magical Touches

Pixar story artist Emma Coats has tweeted a series of “story basics” over the past month and a half — guidelines that she learned from her more senior colleagues on how to create appealing stories:

#1: You admire a character for trying more than for their successes.

#2: You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be v. different.

#3: Trying for theme is important, but you won’t see what the story is actually about til you’re at the end of it. Now rewrite.

#4: Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.

#5: Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free.

#6: What is your character good at, comfortable with? Throw the polar opposite at them. Challenge them. How do they deal?

#7: Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front.

#8: Finish your story, let go even if it’s not perfect. In an ideal world you have both, but move on. Do better next time.

#9: When you’re stuck, make a list of what WOULDN’T happen next. Lots of times the material to get you unstuck will show up.

#10: Pull apart the stories you like. What you like in them is a part of you; you’ve got to recognize it before you can use it.

#11: Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone.

#12: Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself.

#13: Give your characters opinions. Passive/malleable might seem likable to you as you write, but it’s poison to the audience.

#14: Why must you tell THIS story? What’s the belief burning within you that your story feeds off of? That’s the heart of it.

#15: If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations.

#16: What are the stakes? Give us reason to root for the character. What happens if they don’t succeed? Stack the odds against.

#17: No work is ever wasted. If it’s not working, let go and move on – it’ll come back around to be useful later.

#18: You have to know yourself: the difference between doing your best & fussing. Story is testing, not refining.

#19: Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating.

#20: Exercise: take the building blocks of a movie you dislike. How d’you rearrange them into what you DO like?

#21: You gotta identify with your situation/characters, can’t just write ‘cool’. What would make YOU act that way?

#22: What’s the essence of your story? Most economical telling of it? If you know that, you can build out from there.

 

Who doesn’t like a Pixar story!?

Shame we aren’t all this creative though ey!

Insane Draw Something Pics

Some pretty insane Draw Something pictures! (: Can you guess what the word is?!

My bet is you can!!..

I’m not too sure whether this is fantastically creative or very VERY sad?! :D

John Mayer’s “Queen of California” gets the Draw Something treatment

John Mayer + Draw Something = Animated music video genius.

Jimmy Thompson and Ed Cardenas combined their scary superfandom of John Mayer with their Draw Something talents to create a right clever tribute.

I think I sense a future viral coming on..

Product Placement In Movies

Well.. who doesn’t like a good product placement?!

 

Oh yeah EVERYONEEEEEE!

Ha, well here’s today’s history lesson :)

 

McDonald’s McMakeOver

Ever wondered why your Big Mac looks barley edible compared to the TV ad.?

Well good on McD’s for revealing how they prep their burgers ready for TV!

 

 

Christ! That burger goes through more alterations than Pammy & Jordan combined..