Traffic Light in Lisbon Has Everybody Dancing

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No one likes to wait at the red light. It’s boring to stare at the red hand or a motionless red figure for minutes at a time. Pedestrians would rather subvert it, run over a crossing and expose themselves to an easily avoidable danger.

Smart, mini electric cars manufacturer, decided to change the context around the street crossing experience. To make crossing the street more fun – and safer – Smart came up with an endearing dancing red light figure.

As a result, people started paying attention, motionless, which is exactly the point of the red light. The solution was simple, human, and smart, true to the company’s name.

This activation is part of Smart’s new campaign, #WhatAreYouFor, featuring all sorts of urban joy ideas aimed at making “life in the city, easier, brighter and more carefree.”

Would this make you stop, look & listen?

Check it out.

www.digitaltoni.wordpress.com

Via Adverblog

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Artist Turns Starbucks Cups into Works of Art

Korean artist Soo Min Kim draws the most insanely detailed and perfectly clever scenes on Starbucks cups and displays them as works of art. Most of them feature the brand’s famous mermaid logo and reimagines her within the scenes.

Check out his Facebook page for a lot more, and a selection of some of the best ones below.

Via Kotaku.

How inspiring!

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Inglorious Fruits And Vegetables: A Glorious Fight Against Food Waste

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It’s well-known that millions of tons of food is wasted each year and a big part of that number comes from stores discarding produce that doesn’t fit the standards of food beauty.

But one supermarket in France came up with a brilliant idea on how to get people not only buying those fruits and veggies, but actually seeking them out. Intermarché, the third biggest grocer in the country, launched a campaign called “les fruits et légumes moches,” or in English, the inglorious fruits and vegetables.

They gave the produce a 30 per cent markdown, some prettily designed ads, and some serious publicity — all in the hope to make ugly fruit and veg the new purchase trend.

Raising the question would you eat fruit and veggies that looked a little, well, like this?

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Tiny Animals Enjoying Tiny Festivities


Workplace productivity has gone out the window once again thanks to “Tiny Birthday for a Tiny Hedgehog,” the latest time-wasting video from agency HelloDenizen that has first-worlders convulsively hitting replay.

The Los Angeles shop, on a self-promotional odyssey of precious proportions, unleashed “Tiny Hamsters Eating Tiny Burritos” in April. It has nearly 8 million YouTube views (though you can watch it below if you’re late to the fiesta). Now the hamsters join their hedgehog pal for a bash that’s racked up 1 million views since launching a week ago.

HelloDenizen’s Joel Jensen describes the new video as an attempt to expand on earlier concepts and add some new layers. The results are mind-meltingly cute. You’ve got itsy-bitsy presents wrapped in fancy paper, itty-bitty balloons, eentsy-weentsy festive hats and widdle whiskers coated in creamy icing as furry faces happily munch away.

This birthday party takes the cake.

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via adweek

Would You Cook With Coke?

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Venturing through the bookshelves at my local bookstore I came across something quite unusual.. the familiar red colour, bubbles and fancy font but what’s it doing in the baking section?

Yes, the beloved beverage has proven itself more than just a tasty drink but capable of spicing up your favourite foods too including everything from cakes to curries.

Dubious to try it myself, one savvy blogger went for the “Chocolate Coca-Cola Cake”.

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credit: keepupwiththejohnsons.com

Looks pretty, but does it taste good? I doubt it, in my opinion if your going to bake a chocolate cake, just stick to chocolate, lots and lots of chocolate!

The book also reveals the compelling history of the iconic drink including the stories behind some of Coca-Cola’s classic ads.

Whether your a Cola fan, collector or crazy baker, I’d say give this one a read and if you dare cook, bake and marinade with Coca-Cola.

www.digitaltoni.wordpress.com
 

Coca-Cola: The Social Media Guard


Sure we’re all guilty of checking Facebook, Instagram, Twitter a little too much, but Coca-Cola seems to have found the solution in it’s impressive new invention, the ‘Social Media Guard’.

Shaped like a pet cone, the Social Media Guard pulls people’s attention away from their smart phones and I’m told, cures those pesty social media addictions.

Okay so it’s all a bit of fun, in essence it’s a doggy cone with a Coca-Cola squiggle, but the message is a relevant one.

The Social Media Guard takes the “social” out of media and puts it back into your life.

The takeaway from the commercial, I guess, is that enjoying an ice cold Coca-Cola will put you back into the moment and makes it a little less easier to tweet about Grumpy Cat whilst kicking ass on Candy Crush.

Be honest, could you do with one of these…?

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KitKat Weird & Wonderful

img1-digitaltoniSure I enjoy the odd KitKat, wafer GOOD, chocolate GOOD, do I ever fancy a European Cheese KitKat.. not really no, although we don’t all agree.

A whole “Chocolatory” boutique of the weird and wonderful has opened in Tokyo, Japan.

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Considered a lucky charm in Japanese culture, flavours of the Nestle bar sold in Japan already include European Cheese, Purple Potato, Bean Cake and Wasabi.

With the addition of three limited edition tastebud-ticklers – Sublime Bitter, Green Tea, and Special Chili, all 500 bars available on opening day sold out in only one hour forty minutes – so you’d better get in line early!

Still no takers for a Wasabi KitKat then?

No worries I don’t blame you!

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A Marketing Kinda Christmas

Ah Christmas such a beautiful time of year, family, presents, enough food to feed a zoo, lovely!

Mine was filled with special pressies, a Tassimo coffee machine, a heap of cheeky Disney DVD’s and of course the odd marketing book!

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Santy has been pretty good this year!
Hope you had a lovely Christmas too.

dtsign

Netflix Fireplace, a perfect screening for your holiday

[youtube http://www.youtube.com/watch?feature=player_embedded&v=n3Vuwop3MGA]

Netflix have created a very convincing little trailer for Fireplace for Your Home.

A yule log fireplace streamed from your Netflix account alongside all the favourite festive tunes, how sweet!

Happy Holidays!
dtsign

Lonely 85-Year-Old Man Gets Incredible Response to a Personal Ad Seeking a Friend at Christmas

Retired Irish pensioner James Gray has spent the last 10 Christmases by himself, much like almost half a million seniors annually if British charity Age U.K. has its numbers right. Tired of the solitude, Gray, 85, decided to put out a personal ad of sorts, asking for someone to come and have Christmas lunch with him.

Responses were slow until the Irish Post ran a story on Gray, and now he’s getting responses from all over Britain, and even some from America. “It is so touching to me, after all these years alone, to see this response from people,” Gray tells the Post: “I should have done this years ago.”

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via adweek

Best Bus Stop EVER!

If you haven’t considered taking the bus lately, you should think again. This charming stunt at a bus stop proves that using your phone can make your life a lot more exciting.

Mobile tech company Qualcomm were the clever minds behind this fun video. Find out what it’s all about on their Facebook page here.

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Experience The Pi

In a word.. “brilliant”. This little stunt was made in France to launch the new The Life Of Pi movie. The premiere private projection took place in a somewhat unusual location in Paris where the audience was presented with quite an exceptional set-up  No uncomfortable spongy chairs but a swimming pool filled with cosy lifeboats boats, yes I know, amazing.

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Infight Giggles

Now I know where not a bunch of 13 year old school girls but you can’t help but get a good giggle out of Durex’s latest stunt.

The pre-flight safety demonstration for the first time included a few additional tips for those planning an holiday with plenty of fun…

Giggity.

Give Away Winner

Congratulations to Meglena Radeva at Megan Creative Studio who was randomly selected by Rafflecopter to be the winner of September’s freebie giveaway!

The book will be on the way to you very soon!

Thank you for everyone who entered & make sure you pop back for our future giveaways!

Coca Cola Frenzy!

To celebrate London 2012, Coca Cola is offering Great Britain a free Coca-Cola & what a way to get noticed and I can only assume be hit in the face, than building a giant Coca Cola machine in London!

You can grab your free can on Monday the 3rd of September here, it might not be a £1m jackpot but it’s the thought that counts.

Campbell’s Soup Creates Limited-Edition Andy Warhol Cans


Well it sure is no surprise that I’m a sucker for some good old vintage packaging & perhaps top of the list? Campbell’s Soup.

Fifty years after Andy Warhol first displayed his 32 Campbell’s Soup Cans, Campbell is celebrating the artist with a set of four limited-edition “Warhol-inspired” cans. & well, they look pretty great.

The cans will be sold exclusively at Target stores, USA, for 75 cents each. Which is pretty dam gutting for us Brits so best get starting up that Ebay account, quick!

 

Marketing Disasters

Heres a quick tasty treat for you folks, Watch Mojo‘s top 10 marketing mishaps of all time..

Just proves that what may seem like a good idea at the time can also be a train reck!

Heroic Typography

  

Helvetica is undoubtedly one of the most beloved of the sans-serif fonts, however we don’t often associate it with superhero status.

French graphic designer René Mambembé however had some better prospects for the ever so loved typeface & thus created a collection of graphic designs using each letter of the alphabet to represent a particular superhero or super villain.

Pretty super right? See more of Renés work here.

Fancy a Freebie?

GIVE AWAY TIME!

To celebrate reaching a whooping 50 beautiful followers I’m giving away one of my favourite “marketing” books Made To Stick

It’s a quirky pop culture communication read that looks at exactly why some ideas take hold and others come unstuck. Through clever  compelling analysis and very entertaining anecdotes, we explore precisely how our minds absorb information – and what we can all do to make sure our own ideas register with others..

So whether your interested in marketing or just after a good brain teasing read what have you got to lose exactly?

Now I’m not going to make you jump through flaming hoops or crawl through trenches in order to qualify allll you gotta do is:

1) Follow me Ü

2) Like this post

Hey presto! I will announce the winner Saturday the 8th of September at 12:00pm GBT so be sure to check back, the book might be on way to you soon!!