Inglorious Fruits And Vegetables: A Glorious Fight Against Food Waste

inglorious fruits and vegetables - digitaltoni

It’s well-known that millions of tons of food is wasted each year and a big part of that number comes from stores discarding produce that doesn’t fit the standards of food beauty.

But one supermarket in France came up with a brilliant idea on how to get people not only buying those fruits and veggies, but actually seeking them out. Intermarché, the third biggest grocer in the country, launched a campaign called “les fruits et légumes moches,” or in English, the inglorious fruits and vegetables.

They gave the produce a 30 per cent markdown, some prettily designed ads, and some serious publicity — all in the hope to make ugly fruit and veg the new purchase trend.

Raising the question would you eat fruit and veggies that looked a little, well, like this?

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Nescafé Inspires Shared Moments


Reading the morning paper can be quite lonely & those crowded commutes and emails on the go can make it pretty difficult to inspire readers to lift their eyes and interact with those around them. Nescafé however have constructed a newspaper advertisement that’s equipped with two foldable mugs packed with instant coffee.

Encouraging readers to unfold the paper mugs, fill them with hot water and share their moment with someone around them, Nescafé’s social experiment is a refreshing example of how brands are capable of reintroducing simple social elements such as sharing a cuppa back into consumer culture.

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How Far Would You Go?

Delites rice snacks test consumers perseverance all for a free sample and of course a few giggles. Shoppers were asked to queue up for ridiculously long periods of time, even when there was no one standing ahead of them, to get a bag of Fantastic Delites Curls.

After making folks wait and then navigate a winding maze at an outdoor mall, ice rink and getting consumers all wet and wild in a pond, Delites has proven as it has many times before, consumers will go pretty far for a tasty freebie.

I wonder what challenges they’ll come up with next..

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Creative Campaign for Lego

Lego art - digitaltoni

It’s a truly creative community cinderella story, in late 2013 Italian designer Marco Sodano received global praise for his creative pixelation of famous paintings remade with Legos.

Catching the eye of the playful brand, Lego commissioned Sodano along with Hong Kong based agency Geometry Global, to produce a new gallery featuring additional iconic works.

Simply called “campaign for Lego”, the four official executions have now become a global guessing game, arising the question; how well do you know your art..?

Fun right, well it sure does beat the old ones..

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Coca-Cola: The Social Media Guard


Sure we’re all guilty of checking Facebook, Instagram, Twitter a little too much, but Coca-Cola seems to have found the solution in it’s impressive new invention, the ‘Social Media Guard’.

Shaped like a pet cone, the Social Media Guard pulls people’s attention away from their smart phones and I’m told, cures those pesty social media addictions.

Okay so it’s all a bit of fun, in essence it’s a doggy cone with a Coca-Cola squiggle, but the message is a relevant one.

The Social Media Guard takes the “social” out of media and puts it back into your life.

The takeaway from the commercial, I guess, is that enjoying an ice cold Coca-Cola will put you back into the moment and makes it a little less easier to tweet about Grumpy Cat whilst kicking ass on Candy Crush.

Be honest, could you do with one of these…?

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Pretty Peerrrfect Potatoes!

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“Our tasty potatoes last longer in the sack…stop smiling we know what you’re thinking” is just one of many tongue in cheek headlines created by ad agency Aesop for fast growing potato brand GreenVale Farm Fresh. The TV ad uses witty humour to project the down-to-earth and charismatic personality of the brand.

Featuring two animated potatoes chatting to each other, yes that’s right, the advertising campaign takes place in an imaginary home inside the GreenVale potato bag. The chat swiftly escalates into a witty tongue twister with the two characters agreeing that they are “pretty peerrrfect potatoes, picked and packed in paper.”

[youtube http://www.youtube.com/watch?v=hNcUihFYrdc]

Leon Mundey, Head of Marketing for GreenVale, said: “We believe that this ad, which is really good fun but also communicates our key messages of taste and freshness, will deliver a real step change in consumer awareness and growth for the brand.”

It’s great to see a brand have a little fun, you can bag your packet of spuds in Tesco stores and online at Ocado.

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The Family Breakfast Project

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Cheerios have partnered with The Family Dinner Project to introduce The Family Breakfast Project.

In favour of bringing back traditional family dining, The Family Breakfast Project encourages families to rise, shine and dine together.

The Cheerios site hosts all the tips families need to follow the program, providing a series of conversation starters, advice and themes, even coupons for your second box free.

So if you fancy an easier, more fun and meaningful morning why not download the Cherrios 7 Day Guide today & participate with your family.

Join in the coversation at #FamilyLove

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Selfie

“Selfie”, the word of 2013, but what does it mean?

Dove as part of it’s growing Real Beauty campaign sort to undercover the truth that lies beneath these personal snapshots.

The beauty company looks at a group of teenage girls and the ways we all alter our imagery to establish the perfect, seemingly “natural,” reflection of ourselves.

Watch as the group create a new type of selfie – one that celebrates their unique beauty.

[youtube http://www.youtube.com/watch?v=BFkm1Hg4dTI]

Dove so beautifully continues to inspire women to redefine beauty. Join the conversation on Twitter at #BeautyIs.

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Have you heard? Christmas’ has been cancelled!

The icecaps are melting, and Santa’s very home is in danger.

Greenpeace UK have partnered with Mr. Carson from our very own Downton Abbey to send us an important message this Christmas.

How can you help? Simply add your name alongside thousands of others to the Save the Arctic campaign & maybe just maybe Santy will be jolly good to you this Christmas.

http://www.savethearctic.org/

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KitKat Baby Boogie

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So you’ve probably seen Evian’s Roller Babies video — it’s one of the most viral ads of all time, kiddies on skates, can’t go wrong. If you thought that was a bowl of sugar though how about KitKat’s latest adorable stunt?

Racking up more than 2.7 million views since it’s release, this kooky clip made our Ad Watch of the week.

 

Does this make you hungry for a KitKat?

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Jell-O to Cheer Up San Francisco

Do not fear San Francisco, Jell-O is here! Soon after the Baltimore’s Super Bowl win Jell-O sent out hundreds of its wobbly stuff San Fran’s way. Due to sky fall in five locations on Tuesday the 5th (02/2013), check out the website for your sneak peak of your local (or not so local) drop points.. yum!

digitaltoni.wordpress.com-puddingdropThanks for reading,

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Justin’s Nut Money

Now, now this is a tasteful blog..

Ever heard of Justin Gold? No? Well If you haven’t already then it won’t be too long until you do I’m sure. Justin is the CEO & Founder of Boulder based ‘Justin’s Nut Butter‘ and you better believe the guy makes a whole load of the yummy spreads.

Funded from a Local Producer Loan to get his business going, Justin is wanting to give a little something back. Teaming with creative sparks Cause and FX: A Creative Workshop focusing on Justin’s Micro Loan a Month Fund, this partnership has resulted in a nice little motion graphic sequence, telling Justin’s nutty story.

Thanks for reading kiddas,

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Explorer wants Children of the 90’s

Children of the 90’s, do you remember all the awesome things from your youth? Was Internet Explorer one of them? No? That’s OK. It was there amid the slap bracelets and the hippos that were so hungry they were hungry, hungry. Microsoft wants you to remember that time with delight and nostalgia, and cringe a little, too—a cringe that says, “My god, did I really waste my youth playing pogs?” Yes. Yes, you did. Unless you weren’t even cool enough for pogs, like me. Either way, you grew up and grew past all that. And Internet Explorer would like you to know that it did, too. I miss when trolls were nothing more than fluffy-haired dolls.

Via AdFreak

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AdWatch Of The Week!

This weeks AdWatch comes from WaterIsLife, who really puts our ‘#FirstWorldProblems’ into perspective.

With close to 1.5 million YouTube views in little over a week the “First World Problems” anthem is really shining a light on a brilliant organisation that brings vital water supply to third-world countries.

Nestlé Will Find You!

Now then, didn’t think you would find a GPS in your KitKat now did you?!

Nestlé’s latest “We Will Find You” campaign at first sounds like some creepy paedophile, but give it a minute &  you will see theres some potential here..

Six Nestlé chocolate bars in the U.K. have been equipped with GPS trackers that when opened, send a signal to the Nestlé prize team who WILL, track you down & give you £10,000.

KitKat’s anyone?!

Coca Cola Frenzy!

To celebrate London 2012, Coca Cola is offering Great Britain a free Coca-Cola & what a way to get noticed and I can only assume be hit in the face, than building a giant Coca Cola machine in London!

You can grab your free can on Monday the 3rd of September here, it might not be a £1m jackpot but it’s the thought that counts.

Katy Perry Really Likes Those Popchips..

Oh Katy, why must you put us through this?

You’ve got it folks Katy Perry is the new face for PopChips, following the iconic footsteps of sex on legs Ashton Kutcher & P. Diddy (or whatever his name is nowadays). Looking ever so flamboyant as we would of course expect!

We can’t deny though she looks like she’s having a whole lot of camera fun here & not to be a pessimist the vibrant use of colour and tongue & check approach is actually pretty cute!

But lets me serious if Katy Perry eats PopChips she wouldn’t be paper thin, either that or they have gone straight to her t*ts.

Fill Your Fridge.. At Gatwick

Supermarket giant Tesco has come up with a rather clever idea for those food concious travellers to ensure that you won’t come back to an empty fridge!

Huge electronic ‘fridges’ allow customers to scroll through 80 products using your smart phone, scan the products, order & get them delivered whenever you like.

So chip chop people, when your next at Gatwick make sure you order those fridge essentials. So all you have to worry about when you get back is locking in that beach tan!

Some Pretty Smelly Marketing

Listerine took no hostages in its latest campaign, insulting the noses of pedestrians in Hong Kong this week.

Revisiting the old school methods of marketing Listerine gave a flipbook to those passing by which featured a beautiful girl sending a kiss your way however you might not be so tempted after your hit with a wifty onion smell.

Yep & this is why we all need to use mouthwash folks, although one has to wonder how many onions it actually takes to fend someone off? either way I don’t intend to try it.

Oreo Daily Twist

Sometimes a brand comes up with an inventive way to publicise itself & Oreo is certainly no exception. Since mid June the popular biscult brand has established what they call a ‘Daily Twist’ in which Oreo publishes a graphic each day to interlink with that day’s event. Early controversy gave the Daily Twist some unwanted publicity when the first graphic celebrated Gay Pride day with the following graphic that got some serious backlash & some quite frankly disgusting consumer responses.

However Oreo proceeded with the Daily Twist creating a series of celebrational images, the one below honouring NASA’s Mars Rover Landing.

 

 

 

 

 

 

 

 

 

To see all the images Oreo has created & suggest up and coming graphics, check out Daily Twist.