Inglorious Fruits And Vegetables: A Glorious Fight Against Food Waste

inglorious fruits and vegetables - digitaltoni

It’s well-known that millions of tons of food is wasted each year and a big part of that number comes from stores discarding produce that doesn’t fit the standards of food beauty.

But one supermarket in France came up with a brilliant idea on how to get people not only buying those fruits and veggies, but actually seeking them out. Intermarché, the third biggest grocer in the country, launched a campaign called “les fruits et légumes moches,” or in English, the inglorious fruits and vegetables.

They gave the produce a 30 per cent markdown, some prettily designed ads, and some serious publicity — all in the hope to make ugly fruit and veg the new purchase trend.

Raising the question would you eat fruit and veggies that looked a little, well, like this?

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The Family Breakfast Project

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Cheerios have partnered with The Family Dinner Project to introduce The Family Breakfast Project.

In favour of bringing back traditional family dining, The Family Breakfast Project encourages families to rise, shine and dine together.

The Cheerios site hosts all the tips families need to follow the program, providing a series of conversation starters, advice and themes, even coupons for your second box free.

So if you fancy an easier, more fun and meaningful morning why not download the Cherrios 7 Day Guide today & participate with your family.

Join in the coversation at #FamilyLove

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