I’m Sorry

imsorry-digitaltoni
Some of you guys have been asking where I’ve been, well for those of you that are familiar with my bio I’m a student at Sheffield Hallam University and this year has been my last.

So I’ve been crazy busy with a multitude of projects & I’ve found myself with just no time to update you.

However done & dusted, I’ve got far too much time on my hands & I’m ready to keep you upto date with the latest marketing & advertising news.

Stay tuned,

www.digitaltoni.wordpress.com

Frozen Cinema

Sometimes, marketing has to get real, this is one of those times. Every winter the life of a homeless person becomes tougher than ever, taking to the streets and enduring freezing cold temperature’s. Is this something you think about? Perhaps not. Well, a German non-profit agency fiftyfifty brought that experience to some unlucky few by transforming a cosy cinema in Germany into the freezing environment that thousands of homeless people experience everyday.

Warmth and shelter, two very basic rights.

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The Cookie Engineer

Wieden + Kennedy are simply the masters of creating innovative and damn right crazy characters, perhaps you remember After Mustafa from the Old Spice commercials or the muscles in the brown speedo for Southern Comfort, now make way for David Neevel (a.k.a the cookie engineer).

Portlandia David Neevel actually built a machine to strategically separate the cream from the classic OREO cookie. No jokes folks, this is science.

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Best Bus Stop EVER!

If you haven’t considered taking the bus lately, you should think again. This charming stunt at a bus stop proves that using your phone can make your life a lot more exciting.

Mobile tech company Qualcomm were the clever minds behind this fun video. Find out what it’s all about on their Facebook page here.

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Nike Run Like Me

Nike Japan combined Facebook with Nike+ and real world running for what they called “a social running experiment”. Runner, Joseph Tame looking dashing left, is one of the famous runners of the Tokyo Marathon, every year he runs with his unique running style and costume. Joseph would run 10 meters every time the campaign’s Facebook Like button was pressed. Nike+ GPS was used to track each run along the way.  In 30 days, Joseph ran an unbelievable 42,000 meters and proved that the Nike LunarGlide+ 4 really does make you run longer.

Catch the video below to see how it worked!

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Justin’s Nut Money

Now, now this is a tasteful blog..

Ever heard of Justin Gold? No? Well If you haven’t already then it won’t be too long until you do I’m sure. Justin is the CEO & Founder of Boulder based ‘Justin’s Nut Butter‘ and you better believe the guy makes a whole load of the yummy spreads.

Funded from a Local Producer Loan to get his business going, Justin is wanting to give a little something back. Teaming with creative sparks Cause and FX: A Creative Workshop focusing on Justin’s Micro Loan a Month Fund, this partnership has resulted in a nice little motion graphic sequence, telling Justin’s nutty story.

Thanks for reading kiddas,

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Explorer wants Children of the 90’s

Children of the 90’s, do you remember all the awesome things from your youth? Was Internet Explorer one of them? No? That’s OK. It was there amid the slap bracelets and the hippos that were so hungry they were hungry, hungry. Microsoft wants you to remember that time with delight and nostalgia, and cringe a little, too—a cringe that says, “My god, did I really waste my youth playing pogs?” Yes. Yes, you did. Unless you weren’t even cool enough for pogs, like me. Either way, you grew up and grew past all that. And Internet Explorer would like you to know that it did, too. I miss when trolls were nothing more than fluffy-haired dolls.

Via AdFreak

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AdWatch Of The Week!

This weeks AdWatch comes from WaterIsLife, who really puts our ‘#FirstWorldProblems’ into perspective.

With close to 1.5 million YouTube views in little over a week the “First World Problems” anthem is really shining a light on a brilliant organisation that brings vital water supply to third-world countries.

Ad Watch Of The Week!

I will gladly admit that when scouting the tinterweb for ad treats when I came across a bus advert for Danish company Midttrafix I was prepaid for snores.

But surprisingly this advert is honestly hilarious, not only that but it is also very nicely executed with modern slick filming & clever editing.

Have a look..

Giggled didn’t cha :’)

Smart Car Turns Facebook Gallery Into Flipbook

Nowadays, whenever a brand has a great idea for using Facebook, one thing often seems to get in the way: Facebook.

Today’s case in point is Smart Car’s “Tag Your Own Adventure”, which uses a Facebook photo gallery to tell an interactive story about an alien invasion. Simply scroll through the photos like a flipbook to watch the stop motion adventure.

However, the smart idea doesn’t go without it’s hiccups, load screens between the images occur for first time viewers which really breaks the flow of the flipbook in which Smart Car realised a nice awkward statement: “For the smoothest ride, run through the album twice.”  WOW.

Technical issues aside this still remains a good idea so check it out! :)

Smart Car Flipbook

Ad Watch Of The Week!

This weeks Adwatch comes from Australia & Bank NAB, rewarding their honest customers rather excessively!!

 

 

I would die, I mean literally.

Cloudspotting Internship Day 13

 

 

 

Hi there!

Thought I would log how things are going! I’ve been at Cloudspotting now for 13days & I’m now more than half way through my internship! & so far I’ve been given a lot of different tasks to keep me busy that’s for sure! This week I was briefed to come up with some designs that could potentially be on the new Cloudspotting website. So naturally I’ve developed a whole lot of different designs that I can show the boss guys! & today I think I had a little break through?! I know from y’no being me, that I tend to overthink things & work best really when I kinda go off on one (more than often) so I designed a little infographic inspired design.. I can’t show you all just yet but you never know it might be on a link one of these days.. we will see! Two more days to go then only a week! As much as I’m very much enjoying myself I  think afterwards I’m going to sleep for a week.. or TWO!!

The World’s Best Commercials 2011-12

Top 10 gold winners in Film and Craft from Cannes Lions International Festival of Creativity (:

 

#10 BGH Air Conditioners campaign

Three spots honored: “Dads In Briefs,” “Friends,” “No Signal”
Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires
Production Company: Primo, Buenos Aires
Country: Argentina

 

#9 Hahn SuperDry “Super In. Super Out”

Agency: Publicis Mojo, Sydney
Production Company: MJZ, Los Angeles
Country: Australia

 

#8 Doritos “Dip Desperado”

Agency: Abbott Mead Vickers BBDO, London
Production Company: Independent, London
Country: United Kingdom

 

#7 Coordown Onlus campaign

Agency: Saatchi & Saatchi, Milan
Production Company: Akita Film, Milan
Country: Italy

 

#6 DirecTV campaign

Agency: Grey, New York
Production Company: MJZ, Los Angeles
Country: USA

 

#5 Lurpak Butter “Rainbow”

Agency: Wieden + Kennedy, London
Production Company: Blink Productions, London
Country: United Kingdom

 

#4 Procter & Gamble “Best Job”

Agency: Wieden + Kennedy, Portland, Ore.
Production Company: Anonymous Content, Culver City
Country: USA

 

#3 The Guardian “Three Little Pigs”

Agency: BBH, London
Production Company: Rattling Stick, London
Country: United Kingdom

 

#2 Canal+ “The Bear”

Agency: BETC, Paris
Production Company: Soixante Quinze, Paris
Country: France

 

#1 Chipotle “Back to the Start”

Agency: Creative Artists Agency, Los Angeles

Production Company: Nexus Productions, London

Country: USA

 

Welcome!

Hi Everyone,

I’m officially ONLINE! :D I hadn’t put much thought into blogging my university projects but it came to mind that it may be of interest for those who want to know more about the Digital Media Production course at Sheffield Hallam or simply interested in Digital Media techniques either way I’m going to keep you all updated with my studies and all things digital media!

Thanks Guys,