Tiny Animals Enjoying Tiny Festivities


Workplace productivity has gone out the window once again thanks to “Tiny Birthday for a Tiny Hedgehog,” the latest time-wasting video from agency HelloDenizen that has first-worlders convulsively hitting replay.

The Los Angeles shop, on a self-promotional odyssey of precious proportions, unleashed “Tiny Hamsters Eating Tiny Burritos” in April. It has nearly 8 million YouTube views (though you can watch it below if you’re late to the fiesta). Now the hamsters join their hedgehog pal for a bash that’s racked up 1 million views since launching a week ago.

HelloDenizen’s Joel Jensen describes the new video as an attempt to expand on earlier concepts and add some new layers. The results are mind-meltingly cute. You’ve got itsy-bitsy presents wrapped in fancy paper, itty-bitty balloons, eentsy-weentsy festive hats and widdle whiskers coated in creamy icing as furry faces happily munch away.

This birthday party takes the cake.

www.digitaltoni.wordpress.com
 
 
via adweek

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Nescafé Inspires Shared Moments


Reading the morning paper can be quite lonely & those crowded commutes and emails on the go can make it pretty difficult to inspire readers to lift their eyes and interact with those around them. Nescafé however have constructed a newspaper advertisement that’s equipped with two foldable mugs packed with instant coffee.

Encouraging readers to unfold the paper mugs, fill them with hot water and share their moment with someone around them, Nescafé’s social experiment is a refreshing example of how brands are capable of reintroducing simple social elements such as sharing a cuppa back into consumer culture.

www.digitaltoni.wordpress.com

Creative Campaign for Lego

Lego art - digitaltoni

It’s a truly creative community cinderella story, in late 2013 Italian designer Marco Sodano received global praise for his creative pixelation of famous paintings remade with Legos.

Catching the eye of the playful brand, Lego commissioned Sodano along with Hong Kong based agency Geometry Global, to produce a new gallery featuring additional iconic works.

Simply called “campaign for Lego”, the four official executions have now become a global guessing game, arising the question; how well do you know your art..?

Fun right, well it sure does beat the old ones..

www.digitaltoni.wordpress.com


Evian baby ad crowned most popular on YouTube 2013

Evian’s “baby & me” advert has been named most popular in 2013 according to YouTube, beating off Dove’s “Beauty Sketches” and Internet Explorer’s “Child of the 90s“.

Clocking over 67 million views and counting, the ad features Evian’s trademark babies, a set of curious big kids and yes some questionable dancing.

How sweet!

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Netflix Fireplace, a perfect screening for your holiday

[youtube http://www.youtube.com/watch?feature=player_embedded&v=n3Vuwop3MGA]

Netflix have created a very convincing little trailer for Fireplace for Your Home.

A yule log fireplace streamed from your Netflix account alongside all the favourite festive tunes, how sweet!

Happy Holidays!
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Have you heard? Christmas’ has been cancelled!

The icecaps are melting, and Santa’s very home is in danger.

Greenpeace UK have partnered with Mr. Carson from our very own Downton Abbey to send us an important message this Christmas.

How can you help? Simply add your name alongside thousands of others to the Save the Arctic campaign & maybe just maybe Santy will be jolly good to you this Christmas.

http://www.savethearctic.org/

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Frozen Cinema

Sometimes, marketing has to get real, this is one of those times. Every winter the life of a homeless person becomes tougher than ever, taking to the streets and enduring freezing cold temperature’s. Is this something you think about? Perhaps not. Well, a German non-profit agency fiftyfifty brought that experience to some unlucky few by transforming a cosy cinema in Germany into the freezing environment that thousands of homeless people experience everyday.

Warmth and shelter, two very basic rights.

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The Cookie Engineer

Wieden + Kennedy are simply the masters of creating innovative and damn right crazy characters, perhaps you remember After Mustafa from the Old Spice commercials or the muscles in the brown speedo for Southern Comfort, now make way for David Neevel (a.k.a the cookie engineer).

Portlandia David Neevel actually built a machine to strategically separate the cream from the classic OREO cookie. No jokes folks, this is science.

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Best Bus Stop EVER!

If you haven’t considered taking the bus lately, you should think again. This charming stunt at a bus stop proves that using your phone can make your life a lot more exciting.

Mobile tech company Qualcomm were the clever minds behind this fun video. Find out what it’s all about on their Facebook page here.

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Nike Run Like Me

Nike Japan combined Facebook with Nike+ and real world running for what they called “a social running experiment”. Runner, Joseph Tame looking dashing left, is one of the famous runners of the Tokyo Marathon, every year he runs with his unique running style and costume. Joseph would run 10 meters every time the campaign’s Facebook Like button was pressed. Nike+ GPS was used to track each run along the way.  In 30 days, Joseph ran an unbelievable 42,000 meters and proved that the Nike LunarGlide+ 4 really does make you run longer.

Catch the video below to see how it worked!

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KitKat Baby Boogie

kitkat_babies_digitaltoni

So you’ve probably seen Evian’s Roller Babies video — it’s one of the most viral ads of all time, kiddies on skates, can’t go wrong. If you thought that was a bowl of sugar though how about KitKat’s latest adorable stunt?

Racking up more than 2.7 million views since it’s release, this kooky clip made our Ad Watch of the week.

 

Does this make you hungry for a KitKat?

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Jell-O to Cheer Up San Francisco

Do not fear San Francisco, Jell-O is here! Soon after the Baltimore’s Super Bowl win Jell-O sent out hundreds of its wobbly stuff San Fran’s way. Due to sky fall in five locations on Tuesday the 5th (02/2013), check out the website for your sneak peak of your local (or not so local) drop points.. yum!

digitaltoni.wordpress.com-puddingdropThanks for reading,

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Justin’s Nut Money

Now, now this is a tasteful blog..

Ever heard of Justin Gold? No? Well If you haven’t already then it won’t be too long until you do I’m sure. Justin is the CEO & Founder of Boulder based ‘Justin’s Nut Butter‘ and you better believe the guy makes a whole load of the yummy spreads.

Funded from a Local Producer Loan to get his business going, Justin is wanting to give a little something back. Teaming with creative sparks Cause and FX: A Creative Workshop focusing on Justin’s Micro Loan a Month Fund, this partnership has resulted in a nice little motion graphic sequence, telling Justin’s nutty story.

Thanks for reading kiddas,

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Explorer wants Children of the 90’s

Children of the 90’s, do you remember all the awesome things from your youth? Was Internet Explorer one of them? No? That’s OK. It was there amid the slap bracelets and the hippos that were so hungry they were hungry, hungry. Microsoft wants you to remember that time with delight and nostalgia, and cringe a little, too—a cringe that says, “My god, did I really waste my youth playing pogs?” Yes. Yes, you did. Unless you weren’t even cool enough for pogs, like me. Either way, you grew up and grew past all that. And Internet Explorer would like you to know that it did, too. I miss when trolls were nothing more than fluffy-haired dolls.

Via AdFreak

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AdWatch Of The Week!

This weeks AdWatch comes from WaterIsLife, who really puts our ‘#FirstWorldProblems’ into perspective.

With close to 1.5 million YouTube views in little over a week the “First World Problems” anthem is really shining a light on a brilliant organisation that brings vital water supply to third-world countries.

Ad Watch Of The Week!

I will gladly admit that when scouting the tinterweb for ad treats when I came across a bus advert for Danish company Midttrafix I was prepaid for snores.

But surprisingly this advert is honestly hilarious, not only that but it is also very nicely executed with modern slick filming & clever editing.

Have a look..

Giggled didn’t cha :’)

Create Your Own Buff Bod Song

Wieden + Kennedy & agency B-Reel have created the ultimate interactive music kit, making muscles sing. In a special Vimeo execution they hooked up Terry Crews buff bod to an array of ludicrous instruments. Use your keyboard and play that body.

Go on, play it here. You can even save your personal mix into your own Vimeo account, which is a pretty clever way to spread the tune of Old Spice and of course Terry’s muscles.

Some Pretty Smelly Marketing

Listerine took no hostages in its latest campaign, insulting the noses of pedestrians in Hong Kong this week.

Revisiting the old school methods of marketing Listerine gave a flipbook to those passing by which featured a beautiful girl sending a kiss your way however you might not be so tempted after your hit with a wifty onion smell.

Yep & this is why we all need to use mouthwash folks, although one has to wonder how many onions it actually takes to fend someone off? either way I don’t intend to try it.

Fancy a Freebie?

GIVE AWAY TIME!

To celebrate reaching a whooping 50 beautiful followers I’m giving away one of my favourite “marketing” books Made To Stick

It’s a quirky pop culture communication read that looks at exactly why some ideas take hold and others come unstuck. Through clever  compelling analysis and very entertaining anecdotes, we explore precisely how our minds absorb information – and what we can all do to make sure our own ideas register with others..

So whether your interested in marketing or just after a good brain teasing read what have you got to lose exactly?

Now I’m not going to make you jump through flaming hoops or crawl through trenches in order to qualify allll you gotta do is:

1) Follow me Ü

2) Like this post

Hey presto! I will announce the winner Saturday the 8th of September at 12:00pm GBT so be sure to check back, the book might be on way to you soon!!

Be afraid NYC, be VERY afraid.

Well this is creepy..

This little stunt was pulled off by viral marketing agency Thinkmodo whom as you can see unleashed aload of zombies to the streets of NYC yesterday to scare the bejesus out of of pedestrians.

Why you may ask..? to rally up support for the AMC network to be brought back to US TV along with popular zombie show Walking Dead after being axed a month ago.

& well I think you will agree when I say they have definatly caught some attention!!

You can support the campaign here.. & no this does not mean you get to be a zombie :(