Inglorious Fruits And Vegetables: A Glorious Fight Against Food Waste

inglorious fruits and vegetables - digitaltoni

It’s well-known that millions of tons of food is wasted each year and a big part of that number comes from stores discarding produce that doesn’t fit the standards of food beauty.

But one supermarket in France came up with a brilliant idea on how to get people not only buying those fruits and veggies, but actually seeking them out. Intermarché, the third biggest grocer in the country, launched a campaign called “les fruits et légumes moches,” or in English, the inglorious fruits and vegetables.

They gave the produce a 30 per cent markdown, some prettily designed ads, and some serious publicity — all in the hope to make ugly fruit and veg the new purchase trend.

Raising the question would you eat fruit and veggies that looked a little, well, like this?

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Freebie Friday

freebiefriday_digitaltoni

Over the course of three years at Sheffield Hallam University I’ve gathered a substantial amount of graphic designs that at present sit filling up my computer drive. So I had an idea, why not share some of those designs with my friends and followers.

Today’s freebie is a truly fruity countdown, originally used for a healthy eating graphic brief.

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(click the image to enlarge)

All my Friday Freebies are completely loyalty free and can be used at your dispense, all I ask is if someone were to ask you where you got it from, you kindly give my blog a shout out.

So if your working on a healthy eating piece, something children based or simply fancy grabbing my design for future keeps, go ahead and download the file below containing all the Photoshop documents and typography you’ll need:

Fruity Countdown Download

Enjoy & remember Freebie Friday is listed here, every Friday!

www.digitaltoni.wordpress.com