Already this year the all empowered ASA have stuck their big fingers out at brands to stop their ‘offensive’ ads hitting our screens, but is it readlly justified..? or are they just being their moany old selves? YOU DECIDE!
I’m sure you can tell by the whole load of Red going on here that this was an advert for Kellogg’s Special K campaign. Whats so wrong with it you may ask.. well the ad claimed that the bowl of cereal was just 114 calories however WHOOOPSY clever Kellogg’s forgot to account for the milk in that cereal. The ASA concluded that this ad was therefore misleading to consumers… any bet it was a women!
So here we have fashion brands American Apparel (left) and David Beckham for H&M. The difference here however as I’m DEFINATLY sure you have already notied is that we were allowed to see David in all his half naked glory however the American Apparel campaign came far from close to air.
American Apparel saw eight of its website ads banned in April, including two seen above, after they were described as “gratuitous…pornographic and exploitative”. They also said that the ads were “inappropriately exploited and sexualised young women.” Doesn’t everything these days? I’m no feminist and have no particular views against those who are but I don’t take offence to this ad, atleast she hasn’t been Photoshoped to the edge of reality!
Nevertheless, the ASA banned eight of the nine of the images that were complained about and American Apparel were ordered not to use similar images in the future. Naught naughty!
Exhibit C,D & E
So here we have naughty brands L’Oreal, Ryanair & Oreo.
L’Oreal got it’s bottom spanked because the unmistakable beauty Rachel Weisz has been airbrushed to the life of her, concluding in the big boys at ASA labeling the ad as “misleadingly exaggerate the performance of the product.” I think we can agree that one is a fair play, what’s she doing marketing anti-wrinkle cream anyway she’s like 40?
We also have brand Kraft and it’s confectionery product Oreo’s. This hilarious ad features a baby sucking on his mummy boobles with an Orea in hand and slogan “Milk’s Favourite Cookie”. Kraft insisted that the poster was never a brand advert for the cookie but infact leaked from a small agency in South Korea. The ad created such a chaos that Cadbury’s had to release a public apology to it’s consumers… mare!
Lastly we have racy ads from Ryanair. The ad which can be seen above features a barely clothed air hostess withthe headline ‘red hot fares and crew’. The ASA received 17 complaints that the ad was sexist, objectified cabin crew and was “offensive and unsuitable” to appear in national newspapers. They upheld the complaints and banned the ads from appearing in the press. I don’t know about you but cheapo’s Ryanair.. half naked women.. I’m just thinking cheap pornography here?!
So it looks like the big boys and girls at the ASA have already had a busy year, protecting us from deceteful calories, half naked women and nipple sucking babies ..
they do half do a good job!