Inglorious Fruits And Vegetables: A Glorious Fight Against Food Waste

inglorious fruits and vegetables - digitaltoni

It’s well-known that millions of tons of food is wasted each year and a big part of that number comes from stores discarding produce that doesn’t fit the standards of food beauty.

But one supermarket in France came up with a brilliant idea on how to get people not only buying those fruits and veggies, but actually seeking them out. Intermarché, the third biggest grocer in the country, launched a campaign called “les fruits et légumes moches,” or in English, the inglorious fruits and vegetables.

They gave the produce a 30 per cent markdown, some prettily designed ads, and some serious publicity — all in the hope to make ugly fruit and veg the new purchase trend.

Raising the question would you eat fruit and veggies that looked a little, well, like this?

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Pretty Peerrrfect Potatoes!

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“Our tasty potatoes last longer in the sack…stop smiling we know what you’re thinking” is just one of many tongue in cheek headlines created by ad agency Aesop for fast growing potato brand GreenVale Farm Fresh. The TV ad uses witty humour to project the down-to-earth and charismatic personality of the brand.

Featuring two animated potatoes chatting to each other, yes that’s right, the advertising campaign takes place in an imaginary home inside the GreenVale potato bag. The chat swiftly escalates into a witty tongue twister with the two characters agreeing that they are “pretty peerrrfect potatoes, picked and packed in paper.”

[youtube http://www.youtube.com/watch?v=hNcUihFYrdc]

Leon Mundey, Head of Marketing for GreenVale, said: “We believe that this ad, which is really good fun but also communicates our key messages of taste and freshness, will deliver a real step change in consumer awareness and growth for the brand.”

It’s great to see a brand have a little fun, you can bag your packet of spuds in Tesco stores and online at Ocado.

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Freebie Friday

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Over the course of three years at Sheffield Hallam University I’ve gathered a substantial amount of graphic designs that at present sit filling up my computer drive. So I had an idea, why not share some of those designs with my friends and followers.

Today’s freebie is a truly fruity countdown, originally used for a healthy eating graphic brief.

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(click the image to enlarge)

All my Friday Freebies are completely loyalty free and can be used at your dispense, all I ask is if someone were to ask you where you got it from, you kindly give my blog a shout out.

So if your working on a healthy eating piece, something children based or simply fancy grabbing my design for future keeps, go ahead and download the file below containing all the Photoshop documents and typography you’ll need:

Fruity Countdown Download

Enjoy & remember Freebie Friday is listed here, every Friday!

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