Traffic Light in Lisbon Has Everybody Dancing

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No one likes to wait at the red light. It’s boring to stare at the red hand or a motionless red figure for minutes at a time. Pedestrians would rather subvert it, run over a crossing and expose themselves to an easily avoidable danger.

Smart, mini electric cars manufacturer, decided to change the context around the street crossing experience. To make crossing the street more fun – and safer – Smart came up with an endearing dancing red light figure.

As a result, people started paying attention, motionless, which is exactly the point of the red light. The solution was simple, human, and smart, true to the company’s name.

This activation is part of Smart’s new campaign, #WhatAreYouFor, featuring all sorts of urban joy ideas aimed at making “life in the city, easier, brighter and more carefree.”

Would this make you stop, look & listen?

Check it out.

www.digitaltoni.wordpress.com

Via Adverblog

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Tiny Animals Enjoying Tiny Festivities


Workplace productivity has gone out the window once again thanks to “Tiny Birthday for a Tiny Hedgehog,” the latest time-wasting video from agency HelloDenizen that has first-worlders convulsively hitting replay.

The Los Angeles shop, on a self-promotional odyssey of precious proportions, unleashed “Tiny Hamsters Eating Tiny Burritos” in April. It has nearly 8 million YouTube views (though you can watch it below if you’re late to the fiesta). Now the hamsters join their hedgehog pal for a bash that’s racked up 1 million views since launching a week ago.

HelloDenizen’s Joel Jensen describes the new video as an attempt to expand on earlier concepts and add some new layers. The results are mind-meltingly cute. You’ve got itsy-bitsy presents wrapped in fancy paper, itty-bitty balloons, eentsy-weentsy festive hats and widdle whiskers coated in creamy icing as furry faces happily munch away.

This birthday party takes the cake.

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via adweek

Nescafé Inspires Shared Moments


Reading the morning paper can be quite lonely & those crowded commutes and emails on the go can make it pretty difficult to inspire readers to lift their eyes and interact with those around them. Nescafé however have constructed a newspaper advertisement that’s equipped with two foldable mugs packed with instant coffee.

Encouraging readers to unfold the paper mugs, fill them with hot water and share their moment with someone around them, Nescafé’s social experiment is a refreshing example of how brands are capable of reintroducing simple social elements such as sharing a cuppa back into consumer culture.

www.digitaltoni.wordpress.com

How Far Would You Go?

Delites rice snacks test consumers perseverance all for a free sample and of course a few giggles. Shoppers were asked to queue up for ridiculously long periods of time, even when there was no one standing ahead of them, to get a bag of Fantastic Delites Curls.

After making folks wait and then navigate a winding maze at an outdoor mall, ice rink and getting consumers all wet and wild in a pond, Delites has proven as it has many times before, consumers will go pretty far for a tasty freebie.

I wonder what challenges they’ll come up with next..

www.digitaltoni.wordpress.com

Coca-Cola: The Social Media Guard


Sure we’re all guilty of checking Facebook, Instagram, Twitter a little too much, but Coca-Cola seems to have found the solution in it’s impressive new invention, the ‘Social Media Guard’.

Shaped like a pet cone, the Social Media Guard pulls people’s attention away from their smart phones and I’m told, cures those pesty social media addictions.

Okay so it’s all a bit of fun, in essence it’s a doggy cone with a Coca-Cola squiggle, but the message is a relevant one.

The Social Media Guard takes the “social” out of media and puts it back into your life.

The takeaway from the commercial, I guess, is that enjoying an ice cold Coca-Cola will put you back into the moment and makes it a little less easier to tweet about Grumpy Cat whilst kicking ass on Candy Crush.

Be honest, could you do with one of these…?

www.digitaltoni.wordpress.com

Evian baby ad crowned most popular on YouTube 2013

Evian’s “baby & me” advert has been named most popular in 2013 according to YouTube, beating off Dove’s “Beauty Sketches” and Internet Explorer’s “Child of the 90s“.

Clocking over 67 million views and counting, the ad features Evian’s trademark babies, a set of curious big kids and yes some questionable dancing.

How sweet!

dtsign

Netflix Fireplace, a perfect screening for your holiday

[youtube http://www.youtube.com/watch?feature=player_embedded&v=n3Vuwop3MGA]

Netflix have created a very convincing little trailer for Fireplace for Your Home.

A yule log fireplace streamed from your Netflix account alongside all the favourite festive tunes, how sweet!

Happy Holidays!
dtsign

Have you heard? Christmas’ has been cancelled!

The icecaps are melting, and Santa’s very home is in danger.

Greenpeace UK have partnered with Mr. Carson from our very own Downton Abbey to send us an important message this Christmas.

How can you help? Simply add your name alongside thousands of others to the Save the Arctic campaign & maybe just maybe Santy will be jolly good to you this Christmas.

http://www.savethearctic.org/

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The Cookie Engineer

Wieden + Kennedy are simply the masters of creating innovative and damn right crazy characters, perhaps you remember After Mustafa from the Old Spice commercials or the muscles in the brown speedo for Southern Comfort, now make way for David Neevel (a.k.a the cookie engineer).

Portlandia David Neevel actually built a machine to strategically separate the cream from the classic OREO cookie. No jokes folks, this is science.

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KitKat Baby Boogie

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So you’ve probably seen Evian’s Roller Babies video — it’s one of the most viral ads of all time, kiddies on skates, can’t go wrong. If you thought that was a bowl of sugar though how about KitKat’s latest adorable stunt?

Racking up more than 2.7 million views since it’s release, this kooky clip made our Ad Watch of the week.

 

Does this make you hungry for a KitKat?

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AdWatch Of The Week!

This weeks AdWatch comes from WaterIsLife, who really puts our ‘#FirstWorldProblems’ into perspective.

With close to 1.5 million YouTube views in little over a week the “First World Problems” anthem is really shining a light on a brilliant organisation that brings vital water supply to third-world countries.

Call The Beauty Police

Beauty company Benefit is beloved not only for it’s quality products but for its 60’s swing on conventional beauty & their latest ad certainly doesn’t call for the Barbie girl to promote their latest range.

Calling beauty police Sarah Colonna, busting unassuming pedestrians in the street for beauty infractions & makeup crimes.

“Are you Lady Gaga?”.. “Well what’s up with your face?”

Fancy Some Sweat Flavoured Skittles..

Who is this advert aimed at..? Seriously.

All I know is that this does not make me want to rush to the corner shop for a “taste of the rainbow”.

Marketing Disasters

Heres a quick tasty treat for you folks, Watch Mojo‘s top 10 marketing mishaps of all time..

Just proves that what may seem like a good idea at the time can also be a train reck!

Film Making Turns Sweet

Most defiantly one of the most tummy rumbling filmed recipes I’ve ever seen!

Now I know that this isn’t a cooking blog & in actual fact non of you really want to cook a plum cake but the filmmaking alone makes this video quite credible (or so that’s my excuse). French filmmaker Thomas Blanchard made a tantalising job here.. & I don’t know about you but I think dessert tonight calls for something hot, sweet & scrummy!

Olympic Vermin

A slightly alternative (& fury) approach to the Olympic torch relay!

Fantastic Delites.. How far will you go?!

Genius marketing campaign by Fantastic Delites!

How far will people go for a free snack? Watch the clip to find out..

 

 

Those amusing Aussie’s!

3d Modelling and Animation

Happy New Year Everyone! ☃

This is my 3d work over the Christmas holidays, this includes my Bedroom which was put together by creating individual furniture pieces and combining them (AGES) and also my teddy bear called Ted which was created from scratch using various shapes and pin points :) Both of which was designed and exported in Autodesk 3D Max. 

I actually just got my grade back for this project in which I got a 2.1. Which I am very happy with as I actually found this project quite hard. It took hours and hours of precise pin pointing and faffing around but I think it paid off as I’m quite proud of little Ted! Next job… MASTER Maya :)