Traffic Light in Lisbon Has Everybody Dancing

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No one likes to wait at the red light. It’s boring to stare at the red hand or a motionless red figure for minutes at a time. Pedestrians would rather subvert it, run over a crossing and expose themselves to an easily avoidable danger.

Smart, mini electric cars manufacturer, decided to change the context around the street crossing experience. To make crossing the street more fun – and safer – Smart came up with an endearing dancing red light figure.

As a result, people started paying attention, motionless, which is exactly the point of the red light. The solution was simple, human, and smart, true to the company’s name.

This activation is part of Smart’s new campaign, #WhatAreYouFor, featuring all sorts of urban joy ideas aimed at making “life in the city, easier, brighter and more carefree.”

Would this make you stop, look & listen?

Check it out.

www.digitaltoni.wordpress.com

Via Adverblog

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Tiny Animals Enjoying Tiny Festivities


Workplace productivity has gone out the window once again thanks to “Tiny Birthday for a Tiny Hedgehog,” the latest time-wasting video from agency HelloDenizen that has first-worlders convulsively hitting replay.

The Los Angeles shop, on a self-promotional odyssey of precious proportions, unleashed “Tiny Hamsters Eating Tiny Burritos” in April. It has nearly 8 million YouTube views (though you can watch it below if you’re late to the fiesta). Now the hamsters join their hedgehog pal for a bash that’s racked up 1 million views since launching a week ago.

HelloDenizen’s Joel Jensen describes the new video as an attempt to expand on earlier concepts and add some new layers. The results are mind-meltingly cute. You’ve got itsy-bitsy presents wrapped in fancy paper, itty-bitty balloons, eentsy-weentsy festive hats and widdle whiskers coated in creamy icing as furry faces happily munch away.

This birthday party takes the cake.

www.digitaltoni.wordpress.com
 
 
via adweek

Nescafé Inspires Shared Moments


Reading the morning paper can be quite lonely & those crowded commutes and emails on the go can make it pretty difficult to inspire readers to lift their eyes and interact with those around them. Nescafé however have constructed a newspaper advertisement that’s equipped with two foldable mugs packed with instant coffee.

Encouraging readers to unfold the paper mugs, fill them with hot water and share their moment with someone around them, Nescafé’s social experiment is a refreshing example of how brands are capable of reintroducing simple social elements such as sharing a cuppa back into consumer culture.

www.digitaltoni.wordpress.com

How Far Would You Go?

Delites rice snacks test consumers perseverance all for a free sample and of course a few giggles. Shoppers were asked to queue up for ridiculously long periods of time, even when there was no one standing ahead of them, to get a bag of Fantastic Delites Curls.

After making folks wait and then navigate a winding maze at an outdoor mall, ice rink and getting consumers all wet and wild in a pond, Delites has proven as it has many times before, consumers will go pretty far for a tasty freebie.

I wonder what challenges they’ll come up with next..

www.digitaltoni.wordpress.com

Ad Watch of the Week

Ad Watch of the Week: Mercedes-Benz ‘Chicken’

It’s quite simple really: a single idea, ingeniously presented, showing a whole new dimension to the brand’s personality (plus it’s got dancing chickens!).

www.digitaltoni.wordpress.com

Coca-Cola: The Social Media Guard


Sure we’re all guilty of checking Facebook, Instagram, Twitter a little too much, but Coca-Cola seems to have found the solution in it’s impressive new invention, the ‘Social Media Guard’.

Shaped like a pet cone, the Social Media Guard pulls people’s attention away from their smart phones and I’m told, cures those pesty social media addictions.

Okay so it’s all a bit of fun, in essence it’s a doggy cone with a Coca-Cola squiggle, but the message is a relevant one.

The Social Media Guard takes the “social” out of media and puts it back into your life.

The takeaway from the commercial, I guess, is that enjoying an ice cold Coca-Cola will put you back into the moment and makes it a little less easier to tweet about Grumpy Cat whilst kicking ass on Candy Crush.

Be honest, could you do with one of these…?

www.digitaltoni.wordpress.com

YouTube top 10 ads 2013

Another year another set of fantastic ads, lets take a look at the UK round up:

10) Sony – “Sound, Vision, Colour, Detail”

9) FIFA 14 – “We Are FIFA 14”

8) Pepsi MAX – “Bus Levitation with Dynamo”

7) PlayStation – “See It First At E3 Teaser”

6) Honda – “Hands”

5) O2 – “Be More Dog”

4) Dove – “Real Beauty Sketches”

3) Three – “The Pony”

2) John Lewis – “The Bear and The Hare”

1) Evian – “baby&me”

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Evian baby ad crowned most popular on YouTube 2013

Evian’s “baby & me” advert has been named most popular in 2013 according to YouTube, beating off Dove’s “Beauty Sketches” and Internet Explorer’s “Child of the 90s“.

Clocking over 67 million views and counting, the ad features Evian’s trademark babies, a set of curious big kids and yes some questionable dancing.

How sweet!

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Netflix Fireplace, a perfect screening for your holiday

[youtube http://www.youtube.com/watch?feature=player_embedded&v=n3Vuwop3MGA]

Netflix have created a very convincing little trailer for Fireplace for Your Home.

A yule log fireplace streamed from your Netflix account alongside all the favourite festive tunes, how sweet!

Happy Holidays!
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Have you heard? Christmas’ has been cancelled!

The icecaps are melting, and Santa’s very home is in danger.

Greenpeace UK have partnered with Mr. Carson from our very own Downton Abbey to send us an important message this Christmas.

How can you help? Simply add your name alongside thousands of others to the Save the Arctic campaign & maybe just maybe Santy will be jolly good to you this Christmas.

http://www.savethearctic.org/

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Frozen Cinema

Sometimes, marketing has to get real, this is one of those times. Every winter the life of a homeless person becomes tougher than ever, taking to the streets and enduring freezing cold temperature’s. Is this something you think about? Perhaps not. Well, a German non-profit agency fiftyfifty brought that experience to some unlucky few by transforming a cosy cinema in Germany into the freezing environment that thousands of homeless people experience everyday.

Warmth and shelter, two very basic rights.

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The Cookie Engineer

Wieden + Kennedy are simply the masters of creating innovative and damn right crazy characters, perhaps you remember After Mustafa from the Old Spice commercials or the muscles in the brown speedo for Southern Comfort, now make way for David Neevel (a.k.a the cookie engineer).

Portlandia David Neevel actually built a machine to strategically separate the cream from the classic OREO cookie. No jokes folks, this is science.

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Best Bus Stop EVER!

If you haven’t considered taking the bus lately, you should think again. This charming stunt at a bus stop proves that using your phone can make your life a lot more exciting.

Mobile tech company Qualcomm were the clever minds behind this fun video. Find out what it’s all about on their Facebook page here.

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KitKat Baby Boogie

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So you’ve probably seen Evian’s Roller Babies video — it’s one of the most viral ads of all time, kiddies on skates, can’t go wrong. If you thought that was a bowl of sugar though how about KitKat’s latest adorable stunt?

Racking up more than 2.7 million views since it’s release, this kooky clip made our Ad Watch of the week.

 

Does this make you hungry for a KitKat?

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Explorer wants Children of the 90’s

Children of the 90’s, do you remember all the awesome things from your youth? Was Internet Explorer one of them? No? That’s OK. It was there amid the slap bracelets and the hippos that were so hungry they were hungry, hungry. Microsoft wants you to remember that time with delight and nostalgia, and cringe a little, too—a cringe that says, “My god, did I really waste my youth playing pogs?” Yes. Yes, you did. Unless you weren’t even cool enough for pogs, like me. Either way, you grew up and grew past all that. And Internet Explorer would like you to know that it did, too. I miss when trolls were nothing more than fluffy-haired dolls.

Via AdFreak

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AdWatch Of The Week!

This weeks AdWatch comes from WaterIsLife, who really puts our ‘#FirstWorldProblems’ into perspective.

With close to 1.5 million YouTube views in little over a week the “First World Problems” anthem is really shining a light on a brilliant organisation that brings vital water supply to third-world countries.

Fancy Some Sweat Flavoured Skittles..

Who is this advert aimed at..? Seriously.

All I know is that this does not make me want to rush to the corner shop for a “taste of the rainbow”.

Top 20 Ads Watched On YouTube

Heres a nice little round-up courtesy of Adfreak of the top 20 adverts ever watched on YouTube.

& a little heads up you might actually be suprised as to who’s up there..

Enjoy,

Who Fancies A Sprite Shower?!

Fancy a Sprite shower?

anyone.. anyone?!?!

Sprite took to the beach in Rio to set up it’s very own ‘Sprite Shower’, the same style & look of the typical drink machine you find practically anywhere except this time your the cup!

& well nobody on the video looks too sticky so I’m sure game!

‘Like’ the video here & a Sprite shower could be coming to a beach near YOU!

Although that said not sure Sprite would be too happy about coming to Scarborough anytime soon :(

Bella Meets The Ghetto

Remember the classic days of hand drawn animation, idealistic fairy times & Disney magic..?

There gone.

Yep, that’s right! All this ponsy boy meets girl princess stories are on the down.. and on the up?! take the piss Disney raps.. and if I was to publish any on my blog it’s sure as hell going to be this one!

Well worth those 5 minuets I promise

Think I might have to rake through the old VCR tapes tonight! :)