Attention, marketers: The Internet can be kind of a dick. Drink too much of the social-media Kool-Aid, and you’ll wake up at the Facebook party with your eyebrows shaved off and profane Sharpie doodles scrawled all over your face.
Case in point: the response to a new promotion by Walmart, Pitbull and Sheets Energy Strips that puts out some truly awful advertising, also starring Pitbull. They’re running a campaign that promises to send the rapper to whichever individual Walmart store amasses the most “Likes” on Facebook over the course of a month. Seems like a fun way to “engage” the denizens of the Web in a “conversation” so you can future-spam them, right? Well, a couple of Internet pranksters have hijacked the process by spearheading an #ExilePitbull effort to send the brand-cozy rapper to the remote environs of Walmart #2711—on Kodiak Island, off the coast of Alaska.
The store has racked up more than 60,000 Likes in a matter of days & employees there seem totally psyched about the possibility of a visit. There’s no guarantee Pitbull will honor the commitment if and when Kodiak wins. (Voting ends July 15.)
Don’t know about you guys but I’m backing this!!
https://www.facebook.com/walmart?sk=app_216359575057664
#ExilePitbull
#2711
VOTE VOTE VOTE! (:
Via Adweek.
digitaltoni 